AI Visibility FAQ: GEO, AEO, Recommendations & Atlas AI Index
Answers to common questions about AI search visibility, Generative Engine Optimization, Answer Engine Optimization, recommendation tracking and how Atlas AI Index measures results.
AI visibility in plain English
AI visibility describes how often and how clearly a brand appears in AI-generated discovery experiences. That can include recommendations, comparisons, direct answers and cited sources.
Because providers can produce different outputs, useful measurement should always identify the provider, prompt set and scan date.
How Atlas fits into GEO and AEO
GEO and AEO describe optimisation work. Atlas focuses on measurement: showing whether a brand is being surfaced, which competitors appear and which sources support those answers.
That measurement can help prioritise GEO and AEO work and then provide a baseline for checking whether visibility improves.
AI visibility FAQ FAQ
What is AI visibility?
AI visibility is the degree to which a brand appears in relevant AI-generated answers, recommendations and citations.
What is AI search visibility?
AI search visibility focuses on discovery through AI-powered search and answer engines, including whether your business is surfaced for relevant buyer-intent questions.
What is Generative Engine Optimization (GEO)?
GEO is the practice of improving the information and authority signals that can help generative AI systems understand, cite and recommend a brand.
What is Answer Engine Optimization (AEO)?
AEO is the practice of making content and business information easy for answer-first systems to understand and use in direct responses.
Is GEO the same as SEO?
No. They overlap, but SEO focuses broadly on search-engine visibility while GEO focuses on visibility inside generative AI answers.
Can Atlas tell me if ChatGPT recommends my business?
Only when ChatGPT is genuinely included as a measured provider. The current launch scan measures Perplexity Sonar and labels that result clearly.
What is recommendation share?
Recommendation share is the percentage of tracked prompts in which your business appears, used as a simple provider-specific visibility benchmark.
Why do AI citations matter?
Citations reveal which websites and sources an AI system used to support its answer, which can expose source gaps between your brand and competitors.
How much does Atlas cost?
The initial scan is free, the Deep Audit is £49 one-off and Business Monitoring is £29 per month.
How often does monitoring run?
Recurring monitoring is designed to scan approximately weekly, with on-demand scans available to active monitoring accounts.
Still want to know where your brand stands?
The fastest way to understand AI visibility is to run a real provider-specific scan.